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Today, the region is welcoming approximately 90 million international arrivals per year, which equates to 6% of the world’s total arrivals. Spanning more than 15 countries, the region’s natural heritage, cultural, and religious tourism assets appeal to virtually all traveler segments.
Yet, some destinations benefit from distinct local priorities and a more mature tourism ecosystem. Destinations such as Dubai and Abu Dhabi have established themselves on the global tourism map.